University of Waterloo @uofwaterloo
UWaterloo Wrapped – Carousel Post
Caption: Everyone wake up #UWaterlooWrapped just dropped #SpotifyWrapped
4868 Likes, 13 Comments
Purpose of post: Follow the Spotify Wrapped trend, making it applicable to the University of Waterloo by featuring some of the university’s inside jokes and culture.
Message: A look back at the year 2025
Tools Used: Canva
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Reasons Why We Love UWaterloo – Carousel Post
Caption: Our social media co-op said her drawings would be the top performer this month… don’t let her down…
3425 Likes, 22 Comments
Purpose of post: Follow the trend that features purposely “bad” drawings. Make it applicable to the University of Waterloo by capturing some of the university’s inside jokes and culture.
Message: Why the University of Waterloo is great!
Tools Used: Sketch.io Online Sketchbook
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Interactive Speed Walking to Class – Instagram Reel
Caption: Late for class? Try this trick! #UWaterloo
1346 Likes, 26 Comments
Purpose of post: The viewer can directly interact with the post on their phone to increase the speed and make the student “walk faster”.
Tools Used: iPhone, Gimbal, Premiere Pro
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Jumping Over a Building – Instagram Reel
Caption: You made it to Friday… go ahead, jump for joy #UWaterloo
464 Likes, 8 Comments
Purpose of post: Showcase a fun video editing effect that makes it look like King Warrior is jumping over a building.
Tools Used: iPhone, CapCut
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This Is Me Before Convocation – Instagram Reel
Caption: A new degree and new chapter unlocked #UWaterloo #UWaterlooGrad #UWaterlooProud
819 Likes, 7 Comments
Purpose of post: Show the before and after of students after walking the stage at convocation.
Tools Used: iPhone, iMovie
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Convocation Compliation – Instagram Reel
Caption: Once a Warrior, always a Warrior! Congratulations to all the graduates, we can’t wait to see what you will accomplish next! #UWaterloo #UWaterlooGrad #UWaterlooAlumni #UWaterlooProud
729 Likes, 8 Comments
Purpose of post: Capture and share the feelings of excitement, accomplishment, and community.
Tools Used: iPhone, Premiere Pro
Click here to view post on Instagram