Hi! My name is Annika Zamora, and I’m currently pursuing a Bachelor of Global Business and Digital Arts at the University of Waterloo Stratford School of Interaction Design and Business. I’m passionate about combining creativity, communication, and digital strategy to create meaningful and engaging experiences across marketing, graphic design, and communications.
Alongside my academic and professional experiences, I’m also a student-athlete competing on the university’s Figure Skating Team, where I’ve developed strong discipline, collaboration, and time management skills both on and off the ice.
Right now, I’m looking to keep growing in marketing and communication roles!
Contact: azamora@uwaterloo.ca
Education
University of Waterloo
(Sept 2023–June 2028)
Bachelor of Global Business and Digital Arts
Co-op Program
Technical Skills
• Adobe Photoshop, Premiere Pro, InDesign, Illustrator
• Microsoft Word, Outlook, PowerPoint, Excel, Teams
• Figma
• JavaScript, Python, HTML/CSS
Transferrable Skills
• Collaborative team contributor with 2+ years of experience creating and managing social media content
• Excellent leadership and instruction skills gained as a skating instructor•
• Effective time management and organization demonstrated through scheduled content delivery
• Strong communication skills developed through customer-facing roles
Experience
Membership Assistant, Landscape Ontario (June–August 2026)
• Strengthened member relations by conducting an average of 35 outbound calls per day (1.4K+ total calls) to updateand verify current member information
• Exhibited adaptive communication skills to respond to member inquiries and connect members with the appropriatestaff member when additional assistance was required
• Accurately inputted business information into Salesforce CRM, ensuring correct and reliable data
• Improved efficiency by creating and utilizing custom Gmail templates to send follow-up emails to members whocould not be reached by phone
Digital Marketing & Communications Coordinator – University Relations, University of Waterloo (Sept–Dec 2025)
• Stayed current with emerging social media trends to design high-performing Instagram posts, producing the most liked posts of November 2025 (3.4K+ likes, 700+ shares) and December 2025 (4.8K+ likes, 1.5K+ shares), significantly exceeding the average engagement benchmark of ~1K likes per post
• Managed and updated event listings on the University of Waterloo’s website using WCMS 3 by applying HTML/CSS formatting concepts to maintain accessibility compliance and visual consistency
• Produced and published daily news summaries on Instagram Stories using Canva to increase timely information delivery and student engagement
Social Media Content Creator – Waterloo Recreation, University of Waterloo (May–Aug 2025)
• Demonstrated organization and planning skills by publishing two Instagram posts per week to maintain active engagement and a consistent posting schedule
• Applied communication and storytelling skills by interviewing students participating in recreation programs to create testimonial posts highlighting authentic student experiences
• Monitored current social media trends to create relevant Instagram content to sustain audience engagement
• Leveraged Canva to design visually engaging thumbnails aligned with brand identity and aesthetic standards
Instagram Content Creator – Warriors Figure Skating, University of Waterloo (Nov 2024–Apr 2026)
• Launched an Instagram Reel series generating 42.2K+ combined views across seven videos to significantly increase audience reach and engagement
• Exemplified efficient time management skills by filming and editing reels ahead of scheduled deadlines
• Edited video content using Adobe Premiere Pro to produce high-quality Instagram Reels
Learn to Skate Instructor, University of Waterloo (Sept 2024–Apr 2026)
• Exhibited adaptability by delivering structured lessons designed to accommodate varying skill levels
• Demonstrated leadership by coordinating structured classes with clear learning outcomes to ensure active engagement
• Applied strong communication skills by providing clear, constructive feedback and demonstrations to enhance skater understanding and skill progression
Warriors Figure Skating Team
Being a member of the University of Waterloo Figure Skating Team has helped me grow both personally and professionally. Coming from an individual sport background, I’ve learned how to collaborate as part of a team, give and receive constructive feedback, and work through challenges together during practices and competitions. The competitive environment has also motivated me to continuously push myself, stay disciplined, and always continue to strive for improvement both on and off the ice.
2023 – 2024
• OUA Silver Medallist
• Most Improved Award
• Academic Honour Roll
2024-2025
• OUA Gold Medallist / OUA All Star
• UW Athlete of the Week
• Academic Honour Roll
2025-2026
• OUA Silver Medallist
• 2x OUA Bronze Medallist
• Team Most Valuable Player Award
• Academic Honour Roll
Volunteering
Program Assistant – CanSkate, Streetsville Meadowvale Skating Club, (Oct 2017–May 2023)
• Assisted coaches in delivering structured skating lessons for beginner and young skaters in a supportive and engaging learning environment
• Demonstrated organization and teamwork by setting up and cleaning on-ice materials, including pylons and flags, before and after each session
• Collaborated with coaches and fellow program assistants to ensure lessons ran efficiently while supporting skater development and progression throughout the program